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Publications

LATEST BOOK

The New Designer: Rejecting Myths, Embracing Change

Blending approaches derived from ethics, psychology, economics, and ecology, The New Designer is a vital, field-changing treatise that will appeal to any reader who seeks to understand design’s massive influence on the contemporary world.

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OTHER TITLES

The Book of Circles:
Visualizing Spheres of Knowledge

A unique compendium of 300+ images covering humanity's long-lasting obsession with all things circular.

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The Book of Trees: Visualizing Branches of Knowledge

Eight hundred year history of the tree diagram, from its roots in the illuminated manuscripts of medieval monasteries to its current resurgence as an elegant means of visualization.

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Visual Complexity: Mapping Patterns of Information

"Rarely does a book on such a new phenomena manage successfully to relate the history of a practice with an interest in design and contemporary aesthetic practices."
 

CONVEYOR ARTS

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"Lima's sumptuous The Book of Trees explores the tree diagram's appeal for showing information."

The Book of Trees

MY ARTICLES

Principles for Designing Charts

An introduction to Google’s new, comprehensive set of data visualization guidelines.

Why humans love pie charts

A historical perspective on our attraction for the sectioned circle pattern.

The Great Wave off Kanagawa

A metaphor on the diversity of visualization models based on its underlying target subject.

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